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Stephan Osterburg, DreamWorks/PDI, TD, October 9, 2000
Communicating the American Way
A hands-on guide to understanding the American Way of communicating in business
by Elisabetta Ghisini
and Angelika Blendstrup, Ph.D.
Details and online ordering: HappyAbout.info | Amazon.com
When successful foreign business people come to the US, they often run into problems because they are unfamiliar with US business culture. This book looks at the ways: writing emails, running meetings, making conference calls, understanding and using idiomatic language and other areas of US business culture are different from those foreign business professionals are used to.
Table of Contents
- Foreword: Henry Wong, Founder, Diamond Tech Ventures
- Acknowledgements
- Ch 1: Why should you use this book?
- Ch 2: A snapshot of U.S. culture
- Ch 3: How to run a meeting in the U.S.
- Ch 4: How to give a U.S. style presentation
- Ch 5: How to conduct productive phone calls
- Ch 6: How to use email effectively
- Ch 7: How to conduct a successful job interview in the U.S.
- Ch 8: How to hold your own with the U.S. media
- Ch 9: Speaking English like a leader
- Ch 10: The importance of networking in the U.S.
- Bibliography
"Whether they live in India, China, Russia or Brazil, global professionals know that their daily interactions with American employers or customers are a minefield of potential misunderstandings and missed opportunities. This hands-on book shows them how to communicate the American way and truly connect with their U.S. colleagues. Presentations, meetings, phone calls - and more: this book covers all you need to know to fit in smoothly into the American workplace."
— Markus Hoevener, CEO, Bloofusion Germany
"After living in the U.S. for 6.5 years, I still find the content and the advice this book gives very helpful in my everyday business. I wish I had had a book like this when I first moved here. It is a fun read and it explains in accessible English what to watch out for to avoid embarrassingmisunderstandings."
— Emmanuel Delorme, IC Power Management Product Marketing Manager, Analog Devices
"Communication is paramount to achieving business success in the U.S. By reading this book you will greatly enhance your chances to reach your business goals here. A 'must read' in an increasingly global environment, this book will guide foreign professionals to navigate the U.S. cultural communications code. Thumbs up to the authors for providing insights and effective tips and showing the readers how to really communicate the American way."
— Antoine Hugoo, Director U.S. Operations, Apec International Programs, A French Professionals Employment Agency